The Backdrop

Nyxecigs is the best e-cigarette shop in Canada who  guarantees to provide the most exceptional service. They have introduced a unique concept of alternative tobacco-free smoking where a smoker would not be burning tobacco or inhaling thousands of other harmful carcinogens.  It is an ecommerce website where people can buy e-cigarettes online to ensure a healthy and stress-free transition from tobacco consumption to a smoke-free living.  Nyxecigs is known to help each and every individual to better their lives in the most effective way possible.

Project Goals

Nyxecigs hired OST services to increase the local traffic to their website and generate leads.

Our Offerings


  • Upsurge in website traffic -In January 2015, Nyxecigs hired OST’s Search Engine Optimization (SEO) service. OST beefed up the Nyxecigs traffic from 0% to 80% over a short span of time.  Starting with analysis, we performed all On Page and Off Page activities manually. Right from the beginning, our target was to achieve a stable rank on targeted keywords. Towards this end, we followed the White Hat Technique.
  • Promoted market position -In Canada, vapor products were a $282.6-million (Canadian) industry in 2016, nearly 10 times the size of the market just five years earlier according to research. Nyxecigs is now positioned in the E-cigarette industry now showcases their positioning in the E-cigarette industry, with a 200% increase in website traffic.

Results of Digital Marketing


Total website traffic had grown by


Organic Search was up by


Referrals had grown by


Page Session Duration was extended to


Average Session Duration now is


New Session was up by

95% Nyxecigs Keywords are now amongst Google top10

The Nyxecigs and OST association has completed three years and is steadily growing towards a symbiotic long-term bond.